The celebration of Janmasthami marks the birth of Lord Krishna about 5000 years ago in the city of Mathura.
Krishna is celebrated globally as the 8th incarnation of Lord Vishnu born to Vasudeva and Devaki while they were imprisoned by Kansa, the evil ruler of Mathura.
Janmasthami is celebrated all over the world with great pomp and fervor. On this day the temples of Krishna are decorated with flowers and processions take over the streets by Krishna devotees accompanied by Bhajan, Kirtan and Satsang. Meetings take place in various places where the recitation of Bhagavata Purana and Bhagavad Gita are organized.
Lord Krishna, for the Hindus is a God, charmer, savior, leader but most importantly a friend, guide and teacher. Krishna is considered by most to be the complete incarnation of Vishnu and the image of a mischievous child eating butter or playing flute.
Krishna was the charioteer of Arjun in the battle of Kurukshetra and it was here that most believe, the Bhagvad Gita was first narrated by him to Arjun.
The celebrations in Mathura start a week before Janmasthami and the place is considered one of the sites that grant salvation to its pilgrims, along with Kanchi, Ayodhya, Puri, Dwarka and Kashi.
Dahi handi is the other unique celebration that takes place during Janmashthami. An earthen pot is hung high above the ground and people form a human pyramid to break the Handi which usually contains curd, milk, water and fruits.
At the ISKCON temple, arrangements for Janmashthami festival starts way ahead of the main day. The entire area is cleaned and painted and lights are put up to dazzle the on-lookers.
All in all, Janmasthami is celebrated all over the country with great fervor, uniting all sects to join together irrespective of any class or social barrier.
Allocacoc family would like to wish a very happy Janmasthami to everyone in the hopes of building harmony and love throughout the country.
Kapalin Marketing Pvt Ltd. is the prestigious Branding, Marketing and Distribution partner of Allocacoc in India. Our comprehensive services help you realize the value from improved customer relationship & distribution network. Kapalin’s corporate structure fortifies that the knowledge and the winning strategies are shared and communicated among all the trade units, timely and systematically according to the requirements of the fields we operate in. Spotting that clients’ requirements are changing on a constant basis, we are committed to make continuous advancement in all our processes in accordance with these changing requirements.